Conventional wisdom says merging with ultra-low-cost carrier Spirit may alienate JetBlue customers and damage its brand. It may already be too late.
lingered in the low 70s for years after the combination.
Then again, no two airline mergers are the same, and it's possible that the dynamics of this merger – if it goes through – will be different. Maybe Spirit will drag JetBlue down, as customers like Marano fear. Maybe the opposite will happen, and Spirit's retrofitted planes and retrained cabin crew will bring the"JetBlue effect" to passengers in new cities. Some air travelers are skeptical of a JetBlue-Spirit merger.
"I think that JetBlue might want to get their own house back in order before they try to merge with another airline," she says."JetBlue prided itself on service. Sadly, that area of their business is gone – hopefully temporarily." to"change the industry for the benefit of consumers" by bringing"more ultra-low fares to more travelers in more destinations," he doesn't believe it.So what will the JetBlue-Spirit merger do for customer service?
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