The superstar has been drafted by Grameen to help reach a goal of empowering 600,000 Latina entrepreneurs with $14 billion in business capital and six million hours of education and training by 2030.
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In doing so, Lopez will “motivate, promote and inspire Latina businesswomen, helping them understand the pathway to financial independence and literacy through joining the Grameen America microloan program,” per a release from the organization. She will mentor current Latina business owners on such topics as credit and asset-building and developing a savings program to promote financial resilience.
Founded in 2008 by Nobel Peace Prize recipient Muhammad Yunus, Grameen America is a nonprofit microfinance organization dedicated to helping women who live in poverty build small businesses. The org offers microloans, training and support to transform communities and fight poverty in the United States. To date, Grameen has served more than 150,000 women in 23 U.S. cities, distributed $2.6 billion in loans and helped create and maintain 157,000 jobs.
Andrea Jung, president and CEO of Grameen America, called Lopez a “trailblazer” who has given visibility and advocacy to ensure Latinas are educated, empowered and healthy. “Together we will shape entrepreneurship as a viable pathway to success for Latina women who have historically lacked access to the formal financial markets and are often marginalized from economic opportunity.”
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