Creator startup Jellysmack has laid off staffers in the US and France. Here's the email its president sent to employees detailing the reasons behind the cuts.
13 employees in the US were impacted by the cuts, the company said.The creator economy startup Jellysmack on Thursday laid off staffers in the US and France as part of a larger company restructuring, Insider has confirmed.
"Streamlining teams is necessary to position our business for long-term success, address ongoing macroeconomic conditions, and continue adapting to the evolution of social media platforms," a Jellysmack spokesperson said in an email to Insider."We are committed to supporting all affected employees through their transition."to help integrate companies that it buys.
These are always tough decisions when it impacts our colleagues, especially with the strong work we've done together this year, but it is a critical adjustment we must make as a company to stay focused on areas of success and where we have the best tactical path to pursuing our vision. For example, all the major platforms are chasing TikTok and focusing less and less on traditional long-form videos. From ad-spending to changing algorithms, the rise of short-form video will be a challenging evolution for creators, platforms, and the entire digital media industry.
In order to fix this we need to re-envision our go-to-market team, prioritize speed of impact and take it down to a leaner, customer-focused team that leverages technology for efficiency.Our goal for those of you who are leaving is that you are treated with a level of fairness, professionalism, and compassion that matches your valuable contributions to the company.
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