Amazon CEO Jeff Bezos said entrepreneurs should take risks and expect to fail. 'We need big failures in order to move the needle,' he said.
Amazon founder and CEO Jeff Bezos has four key pieces of advice for budding entrepreneurs: be customer-obsessed, be passionate, take big risks, and fail. Bezos shared the advice at Amazon's re:Mars conference in Las Vegas on Thursday. "We take risks all the time, we talk about failure," he said."We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay.
Amazon founder and CEO Jeff Bezos has four key pieces of advice for budding entrepreneurs: be customer-obsessed, be passionate, take big risks, and fail. Bezos shared the advice at Amazon's re:Mars conference in Las Vegas on Thursday. "We take risks all the time, we talk about failure," he said."We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay.
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