Jason Day and Tiger Woods showcase their skills in the first round of the Masters golf tournament at Augusta National Golf Club, despite weather delays.
Jason Day , of Australia, waves after making a putt on the 18th hole during the weather delayed first round round at the Masters golf tournament at Augusta National Golf Club Friday, April 12, 2024, in Augusta, Ga. Viktor Hovland, of Norway, watches his putt on the eighth hole during the first round at the Masters golf tournament at Augusta National Golf Club Thursday, April 11, 2024, in Augusta, Ga.
“The Masters is a global phenomenon,” explained Stephen Malbon, who founded the eponymous brand with his wife, Erica, in 2017. “The amount of media, the amount of international attention — it’s as big of a broadcast of who we are as we get.”The Masters turns into a menace. Scheffler, DeChambeau and Homa hold on to share the leadExactly what the Malbon brand is looks quite different from the traditional country club vibe.
Justin Thomas, Erik van Rooyen and Akshay Bhatia are ambassadors for Greyson Clothiers, which bills itself as a full lifestyle brand complete with membership options. Their slightly more traditional looks are the work of Charlie Schaefer, who once served as senior vice president of design for Ralph Lauren, and who launched the brand in 2015 at the Masters.
Viktor Hovland, who is contending again this year, has an apparel deal with J. Lindberg. And when it comes to Masters wear, the Swedish clothing company has put him in some bold prints that often pay homage to the home of the year’s first major. “I wear a lot of gray, black, and that’s about it,” he said. So when asked about the attire on the course, he replied quite simply: “Well, J. Lindeberg, they give me this stuff and pay me money to do so, so I just show up and wear what they want me to wear.”Of course, there are still plenty of players sponsored by mainstream sports apparel companies.
But perhaps the biggest fashion icon in golf has been Tiger Woods, who made wearing Sunday red popular everywhere from exclusive private clubs to small-town munis. Woods began doing it when he was a junior because his mom, Kultida, said it was his “power color.” He played well his first time in red and stuck with it out of superstition.
Jason Day Tiger Woods Masters Golf Tournament Augusta National Golf Club Weather Delays
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