His namesake jewelry brand, Taffin, is breaking into beauty with a new fragrance collection and freshly inked retail partnership.
“I’ve been thinking about the fragrances since 2000, when I opened my first space, I really wanted to go into the fragrance business. I thought I would do a single fragrance that I would actually hand out to my client, but it was something I thought was missing in the jewelry world as an extension of what we do.”
But that’s not to say he had an easy time developing the collection. “I didn’t know it was going to be so complex, I really did think it was going to be an easier task. It’s so complex to have chemistry and to make sense and to mix those things to actually come up with a product that is whole.” He chose to partner with Bergdorf Goodman given his family’s history with the retailer — it was the first Stateside partner of his late uncle, couturier Hubert de Givenchy. “It’s a continuation in a way, and a little bit of an homage to my uncle,” de Givenchy said. “I think this relationship is going to be a great one.
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