James Holzhauer is the face of ‘Jeopardy!’ He’s also the new face of sports betting.

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James Holzhauer is the face of ‘Jeopardy!’ He’s also the new face of sports betting.
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While becoming a trivia icon, Holzhauer has helped “demystify” the image of professional sports gamblers.

James Holzhauer receives a key to the Las Vegas Strip. By Adam Kilgore Adam Kilgore Reporter covering national sports Email Bio Follow May 20 at 7:15 AM For decades, the faces of the American sports bettor were caricatures: a chain-smoker with a curled-up racing form, a bookie sitting in a dimly lit room, a shrieking tout wearing a gold chain and making dubious claims.

“Gen X and under, this is one of the first cultural touchstones the American public has had to sports gambling,” said Chris Grove, managing director of sports at gambling research firm Eilers & Krejcik Gaming. “It’s hard to estimate what the effect of that is, but you shouldn’t underplay it.”Grove drew a potential comparison.

“I hope that my Jeopardy run helps destigmatize sports betting, because I have certainly dealt with some stigmas,” Holzhauer said, via email. “It doesn’t help that most sports betting personalities are touts who sell you picks that won’t actually beat the market. I hope I didn’t accidentally give those hucksters any extra customers.”

“His success is great for sports betting in general,” Peabody said. “It helps to legitimize my profession. I can’t believe how many people have texted me and said, ‘Do you know this Jeopardy James guy? He’s a sports bettor.’ … Personally, I think it’s great to have that representation out there. It shows that sports bettors are educated people who have a skill set, and they’ve chosen to employ it in a different industry than other people.

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