Jaguar Land Rover and BMW are teaming up on new electric drive technologies
BMW bought Rover Group, which then included Jaguar and Land Rover brands for $902 million in 1994. It then sold Jaguar Land Rover to Ford in 2000 for $2.7 billion.The theory behind collaborations such as this is that both companies will benefit from shared research, engineering and production costs, as well as economies of scale in their purchases from suppliers.
A team of JLR and BMW experts will engineer the electric-drive units, but each partner will be able to customize them for their respective range of vehicles. Each company will manufacture its own units. JLR will produce them at its Wolverhampton engine manufacturing centre, where it has 1,600 workers. Battery packs will be assembled in Hams Hall, near Birmingham.I have worked through three recessions, chronicled the rise of Asia and European automakers in the U.S., the bankruptcies of General Motors and Chrysler, and witnessed t...
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