'It’s time to speak about something else,” Simon Porte Jacquemus says of his choice to present his collection outside France. “That’s what the brand is about: sharing, sun, love, and family.” Read our full review of the spring 2022 collection:
A cobalt catwalk cut across the sand of the Moli’i Gardens’s beach on the northern side of O’ahu. Rain fell by the bucketload, and guests crowded under their black umbrellas. One said that the rainstorm, which postponed Jacquemus’s Hawaiian debut by about an hour and a half, could be interpreted as a blessing. When the rain cleared and the show started, an actual Hawaiian blessing was performed, giving thanks to the land, the people, and the history of this place.
The decision to take his runway show on the long road from France to Hawai’i was a big step for Jacquemus and his brand—one that was not met entirely with praise. For some fashion followers, the choice to hold a destination show in a place connected with colonialism and tourism was a misstep. But to many of the Hawaiian guests in the audience, seeing a European designer arrive islandside was affirming.
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