J&J said it will transition to all cornstarch-based baby powder in 2023, completely phasing out talc-based powder globally after having already stopped sales in the U.S.
In this photo illustration, a bottle of Johnson & Johnson baby powder is displayed on a table on November 12, 2021 in San Anselmo, California. Justin Sullivan/Getty ImagesThursday that it will discontinue its talc-based baby powder but insisted that the decision has nothing to do with the safety of the product, which has been accused of causing cancer.
"Our position on the safety of our cosmetic talc remains unchanged," J&J said in a statement, adding that the product is "safe, does not contain asbestos, and does not cause cancer." The company called the move a "commercial decision" that "will help simplify our product offerings, deliver sustainable innovation and meet the needs of our consumers, customers and evolving global trends.
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