J.D. Power will now have access to billions of actual auto service records and analysis of those records after acquiring U.K.-based We Predict.
That data is becoming even more important as automakers introduce many new electric vehicles and EVs begin to attract more customers, especially in light of soaring fuel prices. It's vital information that might not have been available from consumer surveys.Doug Betts, president of the global automotive division at J.D. Power.
Indeed, J.D. Power president and CEO Dave Habiger indicated adding We Predict's access to billions of service records and computing capabilities to analyze all that data can only enhance his company's offerings.“By augmenting our existing offerings with We Predict’s forecasting software, we will be able to deliver a more complete, detailed view of repair-related costs to better anticipate financial risk exposures,” said Habiger in the acquisition release.
For We Predict, its acquisition by data giant J.D. Power may be construed as both a victory and validation. The much smaller company published its first public quality and repair studies last year. While not taking obtuse shots at J.D. Power's methods, in interviews its leadership would suggest the company's hard data, not colored by human perception or brand bias, was much more accurate than consumer surveys.James Davies, founder and CEO of data company We Predict.“J.D.
Under the new arrangement Davies becomes vice president of repair analytics and data at J.D. Power. We Predict will become part of the global automotive division at J.D. Power. It would be an easy bet to now predict future J.D. Power auto quality studies might augment subjective consumer responses with We Predict's cold, hard data that holds no affection for brand or model.
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