Brands are cottoning on to our environmental anxiety as a way to make money ⚠️ But the products aren’t always as virtuous as the packaging suggests 🔎 Big read from JrRawnsley
. Fraudulent products don’t just damage the environment but exacerbate feelings of mistrust and dampen desires to be eco-conscious.
Midownik echoes this: “We should have a way that everyone can have confidence that when something says it’s a green product, it really is green and someone has tested it to be green. And we just don’t have that at the moment.” A yawning chasm where regulation should be has enabled many bogus claims to go uncontested. Regulators and governments are belatedly beginning to wake up and smell the humbug.
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