It’s Time to Open the Black Box of Social Media
Social media platforms are where billions of people around the world go to connect with others, get information and make sense of the world. These companies, including Facebook, Twitter, Instagram, Tiktok and Reddit, collect vast amounts of data based on every interaction that takes place on their platforms.
After two decades of little regulation, it is time to require more transparency from social media companies. Unfortunately, social media companies are stingy about releasing data and publishing research, especially when the findings might be unwelcome . The only way to understand what is happening on the platforms is for lawmakers and regulators to require social media companies to release data to independent researchers.
Some of us have consulted with lawmakers in the United States and Europe on potential legislative reforms like these. The conversation around transparency and accountability for social media companies has grown deeper and more substantive, moving from vague generalities to specific proposals. However, the debate still lacks important context.
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