According to Nielsen figures, audiences spent more time watching streaming TV than cable in July.
Americans are turning to streaming platforms like Netflix and Hulu in larger numbers than ever seen before after the platforms surpassed cable for the first time. According to Nielsen figures, audiences spent more time watching streaming TV than cable in July, with subscription services including Netflix garnering 34.
8 percent of TV consumption, compared to cable TV at 34.4 percent. The streaming numbers are a considerable rise from this time last year, when that figure stood at just 22.6 percent. July also broke the record for the highest-volume streaming weeks, with the average time spent streaming last month clocking 190.9 billion minutes per week.
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Streaming outperforms both cable and broadcast TV for the first time everStreaming platforms outpaced broadcast and cable in July's total TV viewership. The change came as new seasons of hits on Hulu and Netflix debuted and live sports and traditional shows went on hiatus.
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Streaming outperforms both cable and broadcast TV for the first time everStreaming platforms outpaced broadcast and cable in July's total TV viewership. The change came as new seasons of hits on Hulu and Netflix debuted and live sports and traditional shows went on hiatus.
Weiterlesen »