Here, five-star hotels and luxurious thermal springs are juxtaposed with scenes of Italian grandmothers hanging out laundry, religious street parades, and kids strapped on the back of adults zooming by on Vespas.
Its unspoiled beaches have long been popular with Italians, but international visitors were more likely to be drawn to the glitzier shores of nearby Capri or the Amalfi Coast.
Then came investment and the promise of bigger things to come when the luxury Pellicano Hotels group took over the island's five-star Mezzatorre Hotel and Spa.campaign, driven by a community of local hotels and businesses who are keen to revive the island's fortunes after a tough two years for tourism.
Ischia Porto is hustle and bustle and the commercial heart, while nearby Ischia Ponte has an old-world vibe. Lacco Ameno, with its pretty marina, and Forio, with its picturesque old town, are perhaps two of the most charming towns.which sits on its own volcanic rock formation accessed by footbridge.
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