Despite its title, 'Road to Nowhere' begins in the past. The first chapter provides a concise history of the great disruptive transportation technology of the 20th century: the automobile. Read more ⤵️
The streets of San Francisco used to be famous for movie car chases. But these days, they’re better known as a high-tech laboratory where the latest app-based transportation services and mobility gizmos are tested out before being exported around the world. Over the past decade, The City has been at the forefront of wave after wave of transportation disruption, from Uber to electric scooters to autonomous vehicles.
Marx describes how the auto industry, with a big boost from newspapers, completely reshaped Americans’ perception of city streets in the early 1900s. What were once public spaces shared by pedestrians, cyclists, carriages, street vendors and children at play became the exclusive domain of cars traveling at high speeds. To keep cars moving, the powers that be invented a new crime, “jaywalking.”
The playbook the tech industry used to turn the internet into a money-printing machine has now been unleashed on cities and physical space, Marx writes. By conquering transportation, tech companies will be able to “constantly track us, collect data about us, and put themselves in the middle of a growing number of transactions.” Whether their transportation innovations actually improve transportation, or whether they’re necessary at all, is of secondary importance.
What’s more, the benefits these companies promise are often exaggerated. For years, autonomous vehicle companies have claimed their products are almost ready for market, before moving the goalposts.
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