The Zeiss ZX1 promised 'intuitive' photography that mixed a standalone camera with smartphone software. But now that it's marked as discontinued, is this finally the end of the Android camera?
The Zeiss ZX1 was designed purposefully as a concept piece from a top-shelf manufacturer that would clearly spell out the future direction for the industry. To understand where Zeiss was coming from is to understand the position that the industry had increasingly found itself in as a result of the success of the smartphone.
Where it mattered was real-time computational processing and it’s likely that ProHDR was one of apps to achieve this. Now you could get in-phone HDR images, but that was just the start. What manufacturers knew was that smartphones wouldn’t be used to produce A3 wall prints, but rather low-resolution social media posts that had toon a small screen.
This is understandable because manufacturers have to write the control system software for their fly-by-wire systems, which were subsequently modified in a digital world to handle the capture and storage of image data. As camera iterations progressed, so the richness, functionality, and complexity of these software systems increased. However, they remain proprietary and locked down, meaning that you get what the manufacturer wants you to have.
A short two years later — perhaps not helped by COVID — the ZX1 has bitten the dust with Zeiss having a hard lesson in the economics of camera development, perhaps also hampered by the $6,000 list price. One suspects there will not be a ZX2. Secondly, plan the lifespan of your device carefully. Most consumers will expect it to last longer than their smartphone and won’t tolerate operating systems or apps stopping working simply because they are a few years old which probably means you need to own your platform.
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