This article describes a recent decision by a city in the Netherlands to ban ads for meat in public spaces as part of zero emissions goals.
suggests that a reduction in consumption of beef, lamb, and dairy of at least 20% per person by 2030 is required to deliver the UK’s target of net zero carbon emissions. The current average is 75.8 kg in the Netherlands, which is the EU’s biggest meat exporter.
The backlash from the meat industry was swift. Meat industry opposition is grounded in free speech arguments, saying that authorities are going too far in telling people what’s best for them. The meat sector created the catchphrase “Nederland Vleesland,” or “Netherlands food country” to encourage the consumption of meat.
“Banning commercials from politically born motives is almost dictatorial,” Haarlem BVNL councillor Joey Rademaker said.
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