Is GOOP’s Luxury Diapér Real?

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Is GOOP’s Luxury Diapér Real?
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'Meet the diapér.' In just three words, Goop changed the course of our lazy hump day afternoons. But, is the “disposable diaper lined with virgin alpaca wool' real or is Gwyneth Paltrow just raising awareness for the diaper tax?

, this diapér passed as a real product. But according to some comments on Goop’s Instagram, Paltrow has been working to take down the diaper tax, and her new “diapér” product is a bit of satire to highlight the issues of pricey pull-ups.

“Gwyneth was just on CBS Sunday Morning speaking about her privilege never having to worry about the cost of diapers and how they are taxed as luxury goods in 33 states,” one Instagram user commented on the post. “Then asked viewers to go to GOOP to learn more. It was probably intended to grab your attention to bring awareness to the issue.”, and directly targets the diaper tax.

“I never had to think about the cost of diapers, never once, until recently when my team at Goop brought it up. We were talking about the diaper tax,” Paltrow writes. “Despite the absolute necessity of diapers, in 33 states they're taxed like a luxury good. Depending on the state, this sales tax can add between 1.5 and 7 percent to their cost. This makes diapers the fourth highest household expense for many low-income families.

“Perhaps to disguise the toxic stink of those unpronounceable VOCs and smells, manufacturers also often add a questionable ingredients such as ‘fragrance,’” Gavigan writes, “which can actually be made up of hundreds of other chemicals and may contain everything from known allergens and carcinogens to hormone-disrupting phthalates .”

With that logic, Goop would never be pushing a fragrance-heavy diapér on babies, right? Right? There’s a fine line between satire and authentic chaos, and after Gwyneth Paltrow ate her own vagina candle during the Super Bowl, it’s safe to say Goop has erased it completely.

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