Scammers are impersonating indie label employees to take advantage of aspiring artists. 'I've never seen anything of this depth before,' one exec says.
Since the summer of 2021, there appears to be an epidemic of these scams — based on targeted impersonations, often on Instagram or Gmail — sweeping around the independent label community. Tompsett estimates that over half of 4AD’s current staff “have had fake accounts made in their names over the past month to six weeks.” And more than 15 labels in the independent community have reported similar experiences to, including several of the most prominent companies.
The music industry itself is no stranger to scams, even before the pandemic. But indie label executives say the recent spear-phishing campaigns intensified last summer, reaching a new level of sophistication and scale. “I’ve never seen anything of this depth before,” saysJane Abernethy “When you get a message from an established label you like, you want to believe it,” adds the executive who requested anonymity.
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