.Bergdorfs coveted fragrance selection is gaining a new, Taiwan-inspired entrant.
“Shining called me one day and said, ‘What if we do a fragrance for Taiwan?,” recalled Rosen, who shortly thereafter embarked upon research to determine which of the island’s most notable characteristics he could encompass in the packaging. “Taiwan is a country most of us don’t know about in terms of what it looks like, but the island is truly beautiful — the topography is so diverse, and it is a leading exporter of jade.
And thus, the bottle’s carved jade cap was born with the help of packaging and product design company, Mna|bax, sealing the bottle as one of Rosen’s favorite designs of his career, he said. Formosa will be available exclusively at Bergdorf’s in the U.S. during its first six months on the market, and will be available in one of nine Fenwick locations in London beginning March 19, with the aim to expand to eventually enter the other eight. The fragrance is also available for purchase at Formosafragrance.com.
“Bergdorf’s is such a great strategic partner for us because they don’t just offer niche products like Formosa — they truly stand behind them, unlike some other large department stores,” Rosen said. Come April, Sung, who resides in New York City, will commence buyer visits in Taiwan for Formosa, and is also eyeing Middle Eastern markets, namely the United Arab Emirates and Qatar, where she thinks Formosa would thrive.
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