2 Gen Zers built a skincare business around guilty pleasures and sold $10,000 worth of products in the first month. Here's their advice for starting up now.
, the founder of an eponymous beauty brand, stressed the importance of asking other entrepreneurs for advice on obstacles instead of trying to reinvent the wheel.Beguelin said the democratization of the internet made it the easiest time to start a business."Especially with TikTok, it seems easier than ever to go viral by telling a story that people resonate with," she added."Most of our community has been built through Instagram and TikTok.
"We get caught up in these daily stressors of deadlines, paperwork, emails," Beguelin said."Finding fun in what we're doing is why we started 4AM, so it's important to keep sight of that."Subscribe to push notifications
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