Instagram's latest test makes it easier to support social causes
The test is focused on a"handful" of hashtags linked to well-known social causes, including #BlackLivesMatter, #climatecrisis and #womensrights. Instagram said it consulted with a group of relevant organizations, such as GLAAD and the NAACP, before settling on this first list. The social media giant said it would collaborate with others to expand the range of eligible topics.
The experiment isn't surprising. A feature like this could encourage more people to use hashtags and DMs. That, in turn, could keep you on Instagram where you might be tempted to, where"Donation Stickers" have long been an option for creators hoping to rally support. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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