Instagram Proves When You've Lost the Kardashians, You're Screwed

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Instagram Proves When You've Lost the Kardashians, You're Screwed
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Plus: Instagram’s early days, moving markets with thumbs, and selling your soul on the stock market.

, and I’m a senior writer at WIRED covering culture and media. I’ll be your substitute Plaintext guide this week, as my colleague Steven Levy has generously lent me his newsletter. “Have fun doing my newsletter, please don’t go off on a tangent about the Kardashian-Jenner Industrial Complex,” he said before heading out, if I remember correctly. My bad!Instagram sucks now. What was once a repository for photos of friends and family is now a junkyard stuffed with knockoff TikToks known as “Reels.

This isn’t an original complaint—in fact, a horde of pissed-off influencers have been stewing about this all week. Reality star Kylie Jenner reposted a viral plea from a photographer named Tati: “MAKE INSTAGRAM INSTAGRAM AGAIN. SINCERELY, EVERYONE.” Her older sisters Kim and Kourtney Kardashian reposted the meme shortly thereafter.

Prior to this kerfuffle, Kylie most recently made news for taking unbelievably wasteful 14-minute private jet rides for fun. I do not endorse her behavior. But when she’s right, she’s right. And, as Verge reporter Ashley Carman

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