The social media platform has received criticism about recent changes
Tik Tok is a short-form video app that allows users to create and share fun content with added filters, music, animation and more.According to the social media giant's head Adam Mosseri, "more and more of [the platform] is [going to] become video over time."
"We see this even if we change nothing," he said in a video. "We see this even if you just look at chronological Feed. If you look at: that's shifting more and more to videos over time. If you look at what people like and consume and view on Instagram: that's also shifting more and more to video over time even when we stop changing anything. So, we're going to have to lean into that shift while continuing to support photos.
This exchange comes after users on the Meta app – including No. 2 Instagram user Kylie Jenner – shared an image with more than two million likes. Instagram has been making changes, alsoMosseri tweeted later in the day that he had heard users asking to see "more friend content in Feed." "I'd love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs," he wrote.
"We will continue to show photos and videos from friends towards the top of Feed whenever we can, but the best way to keep up with friends seems to be with the other parts of Instagram," Mosseri said, instructing Instagrammers to add friend accounts to Favorites so that content will appear at the top of Feed.