Instagram’s co-founder says the app has lost its “soul” and is overly focused on being a business tool for creators and brands.
, Systrom did not mince words with how the app he helped found has ended up since it was acquired by Meta.
He says that Instagram has become a worse platform because of its focus on monetization, even if that means giving more options to creators to make money on the app and not just its parent company. He laments how Meta has added more incentives “to go more commercial” and get more creators “more deals [and] more add dollars.”
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