Smartphone owners downloaded a record-high 38.7 billion apps in the third quarter of 2022, according to mobile intelligence firm Data.ai, while spending cooled a bit. In-app purchases totaled $32.4 billion last quarter, down from the all-time high of $34 billion a year ago.
“On Google Play, India and Brazil were the two largest markets by downloads. In terms of quarter-over-quarter growth, India, Pakistan, and Iraq were the biggest drivers of change from Q2 2022,” the company said in a statement. “Turning to iOS, China and the US were unsurprisingly the two largest markets by volume. They also, along with Brazil, registered the greatest percentage rise in the three month period.
We’re downloading more than a billion game apps every week, Data.ai says, and gaming accounts for about 60% of total global in-app spend, at about $1.54 billion each week. That’s a slight dip from last year — a pandemic year — but up 25% from pre-pandemic times in 2019.The top game by downloads was — believe it or not — the decade-old Subway Surfers, followed by the much younger Stumble Guys, and then Free Fire, Ludo King, and the also-venerable Candy Crush Saga.
“Back in 2014, reports emerged saying something remarkable about the video game industry: it was outgrossing movies and music combined. For those entrenched industries, this was astonishing news,” Data.ai said in a statement. “Now, we can see the impact that app-based gaming has made. Earlier this year, data.ai published research which projected that the global gaming industry would generate $222 billion worldwide — with mobile gaming accounting for 60% of the total.
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