Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.
Grocery delivery and pickup service Instacart is not shy about adopting new technologies. So, it makes sense that the company has embraced generative AI across the business. In this article, we’ll explore how Instacart is using generative AI to deliver a better service to customers and drive its business forward.. Embedded directly in the Instacart app’s search bar, Ask Instacart is designed to help customers answer questions and get personalized recommendations.
Ask Instacart cemented Instacart’s reputation as an early adopter of generative AI. But how else is the company deploying generative AI?Instacart was also one of the early companies to create a plugin for ChatGPT, designed to help customers access recipes and then instantly shop for the necessary items via Instacart. Say you want to make a carrot cake.
Plus, generative AI is used to respond. When retailers get in touch with requests, generative AI is used to convert those ticket requests into simple summaries and labels. For example, tickets might be categorized according to requests for new product features or bugs that need fixing. Thanks to generative AI’s ability to classify and group tickets, the team is better able to prioritize requests, avoid duplication of efforts, and identify patterns across different tickets.
AI Chatgpt Instacart Genai Generative AI Retail
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