Taschen’s 50-pound books are too big for most furniture, so for 20 years, it has been making its own. DianaBudds reports
Photo-Illustration: Courtesy of Taschen In 1999, Frank Goerhardt, a book-printing engineer at a small fine-art press in Verona, Italy, got a call from Benedikt Taschen. The German publisher, known for experimental art books, wanted to make a two-foot-tall, 50-pound volume of Helmut Newton’s photographs — a scale that would make reading it feel like attending a private gallery exhibition. And he wanted to print 10,000 of them.
Perhaps even more so than the books, the best examples of Taschen’s obsessive approach are its custom stands, which are meticulously designed for each edition they accompany. However, these didn’t come out of the company’s maximalist tendencies. “The original idea came from Benedikt, who was absolutely right about it,” Goerhardt explains. “You must add a lectern or a stand together with the book because no one knows where to store them.
Most recently, Renzo Piano designed the stand for a new SUMO book on the photographer Sebastião Salgado’s images of the Amazon. “When we met Renzo, he said, ‘When you have this book open, it must fly like an albatross, this heavy bird there in the middle of nothing,’” Goerhardt says. Piano wanted the structure to be as subtle as possible, and Goerhardt wanted to make sure it could survive a trip to Singapore or Australia in mint condition.
The case and stand designed by Marc Newson for a book about Ferrari were inspired by the Italian automaker's engines. Courtesy Taschen. The case and stand designed by Marc Newson for a book about Ferrari were inspired by the Italian automaker's engines. Courtesy Taschen. The most complicated stand so far accompanied a collector’s-edition book about Ferrari.
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