Inside the demise of Vice, from turning away a $3.5 billion Disney offer to a 'painful' downward spiral that has the media giant scrambling for a buyer
interview with Cannes organizers, Smith said:"We are fucking shit up. We are the revolutionary guys."
Dubuc brought in a lot of new management when she arrived, but what she and they found was an employee base of inexperienced young people managed by senior executives who were not always a fit for their roles, according to the first insider — the person who described the company's recent months as"painful" — and a second former Vice executive.
Refinery's international digital-ad revenue dropped from $90 million in 2019 to $50 million in 2022, this person said.
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