A wardrobe of wigs is the crowning glory of bartscharama’s 30-year reign as the queen of New York’s nightlife.
is having no style,” the iconic New York City event planner laughs. “It’s always changing.” But that’s precisely why she’s been able to stay in the spotlight over the past 30 years — you never know what she’s going to do next. One day she’s curating a fashion-forward function and dancing alongside RuPaul and other famousand the next she’s designing her own capsule collection and inspiring an exhibition at the Museum at the Fashion Institute of Technology.
To express her independence, Susanne Bartsch bought her first wig, a clip-in ponytail, when she was around 14 years old. “I would sit at a café, wearing fake, and try to smoke,” she laughs. “None of it worked.” Desperate to escape the uniformity and traditionalism that defined Swiss style, Bartsch left for London, England, a few years later. But it wasn’t until she moved to NYC in the ’80s that she started building her hoard of hairpieces.
It wasn’t long before she was given the unofficial title “queen of New York nightlife” — thanks to her fabulous parties and her 1989 AIDS fundraiser Love Ball — and the collector soon transitioned from store-bought wigs to custom hairpieces. Over the years, she has enlisted help from some of the city’s most talented hairstylists, including the late Charley Brown and the current mastermind behind her distinctive ’dos, Francis Rodriguez.
Due to the elaborate nature of her looks, Susanne Bartsch often refers to her fashion as a form of drag. “I wear day drag to meetings, which usually involves just popping on a clip-in ponytail,” she says. “Then I have semi-drag, which includes heels, heavierand a wig. And then there’s full drag, which is really hectic and has a more-is-more mentality to it.”
And while Bartsch’s love of over-the-top hairdos is obvious, she does recognize that it might not be for everyone. “Some people are still weirded out by wearing wigs, but it’s like anything — if you embrace it, it’ll work.” She thinks you won’t regret it if you’re willing to give it a try.
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