Everything Elon Musk told Twitter employees about what’s next
Executives continue to resign, including the heads of trust and safety and ad sales, both of whom Musk elevated after he took over and both of whom. Meanwhile, Musk has tried to convince Twitter’s advertisers to return amid the chaos to no avail, even as the company’s user growth sees “all-time highs,” according to Musk.Elon Musk:
I think it would be really interesting to get more dialog between countries and to surface tweets that are interesting. We have an amazing market share in Japan. There are probably in any given day some super interesting tweets that are happening in Japan, but we never see them in the US or almost never see them.
[Inaudible] ...and other kinds of challenges that we’re already facing, even with the user base at its current size.Yeah.Well, I’m obviously a big fan of getting people to be verified, leveraging the payment system and iOS and Android security. I think we want to have automated checks as well as manual checks. I’m open to ideas here. We will obviously care about real user growth, not anything that appears to be user growth that is not. We care about authentic users.
Let’s just get a bunch of content creators that we think are cool on YouTube and say, “Hey, would you consider putting your content on Twitter, and we’ll pay you 10 percent more than YouTube and see how it goes?”We need some video ads is what you’re saying. It’s hard to register video ads if we don’t have video ads. It’s a great question.
With the web, you don’t want someone taking a million credit card numbers off the dark web and then spawning a million instances that appear to be individual users going a zillion proxies around the world. And then we’ve got a million fake accounts. That’s why web is going to be last, and we’ll do that with great caution. And there’s just some bugs in the system, and people need to download the latest version of Twitter.
“I’d love to see ads for gizmos. If I saw ads for gizmos, I love gizmos, of course I’d buy them all in a click.”Right now, the onramp to Twitter is too complicated, especially via the app. This is for sure a case where TikTok is much better. It’s like, buttery smooth to onramp to TikTok, to download the app. And they don’t make you create a user name or anything like that unless you want to post video content. And the same should be true of Twitter.
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