Inside Davido’s Global Musical Empire by StevenBertoni
t's early April, and Davido, the 30-year-old musical superstar, is about as jet-set as you can get. The global Afrobeats sensation, whose music has been streamed more than 2 billion times, has just released his fourth studio albumand is in the middle of a promotional odyssey, bouncing between Lagos, Johannesburg, New York and London to excite his increasingly international fanbase.
The frictionless and borderless state of digital media is helping Davido, and other Afro stars, including WizKid, Burna Boy, Tems and Rema reach millions of new fans and lucrative markets. These top acts now fill stadiums across US, UK and Europe and collaborate with Western pop icons like Beyonce, Drake, Selena Gomez, Justin Bieber and Ed Sheeran.
He also runs his Nigerian record label, Davido Music Worldwide, which gives him better leverage and economics in deals and develops upcoming local artists."My career has been so blessed. I haven't been like signing artists because I want to make money from them," says Davido."I just like to see them grow and know I was part of the success."
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