This back-to-school shopping season, parents — particularly in the low to middle income bracket — are focusing on the basics while also trading down to cheaper stores amid surging inflation, which hit a new 40-year high in June.
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Parents and teachers seek out retailer back-to-school sales amid high inflationParents and teachers are hitting stores for back-to-school supplies as inflation remains at a record high. Several companies are trying to lift the financial burden off customers.
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