How three brands navigated the 'Route to Ready' ThinkwithGoogle ad
If we've learned anything from each pivot and zigzag over the past 18 months, it's that things can — and do — change in an instant.. It's a simple idea that's always been key to business success, and it's never been more important for marketers.
We're in a new era, in which COVID-19 has accelerated digital consumption habits so much that analysts talk about seeing a decade's worth of change happening in a few short months. Marketers must create messaging that's agile and responsive enough to capture short-term opportunities, while also building long-term business resilience. But how?
At Google, we don't think transformation should be a grand project. It should be a self-guided, step-by-step journey, propelled by a flywheel like the one below. We call it the"The journey will also depend on your company's needs, which is why this approach lets you choose the entry point based on what makes the most sense for your business.
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