As America heads into the third Thanksgiving since the pandemic, a lot of things look like they’re back to normal. But there’s one thing different from how Thanksgiving worked in the long-lost world of November 2019: A lot of stores will actually close.
Look closely, though, and there’s one thing that’s strikingly different from how Thanksgiving worked in the long-lost world of November 2019 — and it’s something to be grateful for: A lot of stores will actually close.
Over the past decade, Americans have been subject to a made-for-cable debate, emanating in large part from Washington, about a supposed war on Christmas. According to the dubious talking-head reasoning undergirding the reports about this jihad, people and businesses that swapped in the ecumenical greeting “happy holidays” in favor of “merry Christmas” represented a grave threat to the sacred Christian Day.
If you didn’t notice this war, the chances are that you have an office job. In white-collar America, holidays still mostly mean something. But for retail workers, the pre-Covid expansion of Black Friday was just another step in a decadeslong desacralization of the entire holiday calendar. Occasions like Presidents Day and Memorial Day bit the dust decades ago. The Fourth of July stopped being a true day off more recently. It was inevitable that commerce would come for Thanksgiving eventually.
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