In the Spotlight: Adium targets mature men with sophisticated essentials. The collection, created by two entertainment executives, will launch online on Nov. 15.
Courtesy of Adium
The line features high-end fabrics developed from bio-based nylons and cellulose fibers that are naturally wrinkle-resistant, durable, anti-microbial, water-repellent, quick-drying and have four-way stretch. It’s being produced exclusively in Portugal. Adium will launch direct-to-consumer on Nov. 15 and will also be carried at two locations of the buzzy Paris-based Temple Noble Art boxing gym.
Retail prices will run $78 for a pima cotton T-shirt; $88 for a lyocell T-shirt; $118 for a pique polo; $248 for the chinos; $298 for the track jacket and $288 for the matching pant; $138 for a fleece jogger, and $168 for a half-zip hoodie. Coming soon will be a collection of outerwear made from Italian bio-nylons and traceable down.
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