In the Heel of Italy, Puglia Goes High-End

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In the Heel of Italy, Puglia Goes High-End
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Affluent buyers are spending millions to buy and renovate historic farmhouses and villas

By J.S. Marcus | Photographs by Francesco Lastrucci for The Wall Street JournalOnce a remote and impoverished corner of Italy, Puglia is becoming an outpost of upscale living. Historical stone farmhouses, called masserie, are getting high-tech upgrades, while the area's traditional cone-topped rural structures, called trulli, are being converted into high-end primary suites.

He has spent around $1.075 million to realize his vision by renovating three adjacent structures, dating back to at least the 18th century, as well as $236,400 on the lavish landscaping. He and the Genta clan plan to use the compound’s seven bedrooms, spread over two buildings, up to a few months a year.

Luxury properties in Puglia are clustered in two areas. Valle d’Itria appeals to design royalty. Salento, meanwhile, attracts Hollywood royalty. Patience is often required from buyers in Puglia. Retired New York attorney Ellen Bonaventura, here with her Puglian partner Giuseppe Stifani, has spent the past nine years putting back together a Salento palazzo, a 30-minute drive south of Lecce, from a cluster of disparate buildings.

Completed this June, the renovation will be followed soon, says Colombo, by a free-standing, latticework yoga studio and new outdoor sleeping areas, which will give his family of five a total of eight bedrooms in the main house.

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