While Alphabet (the parent company of Google) defends Google against accusations of stifling search innovation, Microsoft has entered the fray with an interesting perspective involving Bing and Apple.
Mikhail Parakhin, the person in charge of ads and web services at Microsoft, took the stand this week and dropped a bombshell. According to a report by, Parakhin argued that Apple actually benefits more from Bing's existence than Bing itself does. He also said that when it came to the search-engine wars with Google, Bing was never more than a bargaining chip to Apple.
For years, Microsoft has been vying to make Bing the default search engine for iPhones, but as Parakhin revealed during the US government's antitrust trial against Google in Washington, Apple never seriously entertained the idea of switching to Bing.
Unless Microsoft gets a more significant, or firmer guarantee of distribution, it makes it uneconomical to investSince 2003, Apple has been using Google as the default search engine in its Safari browser, striking a deal that involves a share of the advertising revenue generated through searches on its devices. The US Justice Department contends that contracts like these have allowed Google to unlawfully maintain its monopoly in the online search market.
While the precise amount Apple earns from its Google deal remains confidential, the Justice Department estimates it to be between $4 billion and $7 billion annually. Interestingly, Apple recently came under the spotlight when
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