In Colombia’s Presidential Race, a TikTok Star Surges Ahead of Vote

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In Colombia’s Presidential Race, a TikTok Star Surges Ahead of Vote
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A 77-year-old construction magnate with a penchant for brash insults and TikTok videos could become Colombia’s next president

BUCARAMANGA, Colombia—Presidential candidate Rodolfo Hernández doesn’t hold rallies or take part in debates. Instead, the 77-year-old construction tycoon and self-proclaimed King of TikTok campaigns through social-media videos recorded from his kitchen and yard, where he rails against politicians he says are crooked and promises to jail them without mercy.

With off-the-cuff zingers aimed at his adversaries, Mr. Hernández’s low-budget, folksy approach to campaigning has helped him rise from obscurity in a matter of weeks to what polls show is a statistical tie ahead of a

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