Suddenly, it has never been easier to sell hope in college football and basketball. Recruiting numbers still matter. But in the optics business, selling the idea that they aren’t everything has become a lot easier, writes davidubben.
Reality hasn’t necessarily changed: The best way to win in college sports is to acquire the best talent possible, develop that talent and have a coaching staff employing a scheme that best utilizes that talent. If any of those three pillars are missing, a program will more than likely struggle.
But for programs short on talent, selling optimism has often been like setting up a Brussels sprouts stand on a playground. After all, poor recruiting cost Dan Mullen his job at Florida, despite winning just under 70 percent of his games with three New Year’s Six bowl appearances in four years. Time will tell how much the transfer portal and NIL cash have allowed teams to truly find shortcuts around stacking elite recruiting classes as the lone path into college football’s exclusive VIP club. Now, however, coaches can point to TCU’s success, Texas A&M’s failures and this Final Four half-stocked with Cinderellas.Get all-access to exclusive stories.
Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.is a senior writer for The Athletic covering college football. Prior to joining The Athletic, he covered college sports for ESPN, Fox Sports Southwest, The Oklahoman, Sports on Earth and Dave Campbell’s Texas Football, as well as contributing to a number of other publications.
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