Private boosters are dangling potentially lucrative 'name, image or likeness' deals to recruit budding stars. Coaches are worried.
Yet a growing number of college officials and coaches are uneasy about the degree to which potential NIL dollars are influencing athletes' higher education choices, said Todd Berry, executive director of the American Football Coaches Association in Texas. In theory, every school is supposed to have an equal chance at convincing a player to attend, and compete at, their institution.
That could eventually lead to a system of"the haves and have-nots" in college athletics in which no more than a dozen or so top schools can deploy their booster collectives to arrange NIL sponsorships, Derdenger said. "The lesser teams are trying to find ways to play in this NIL world," Jackson told CBS MoneyWatch."As a coach, you want every avenue to have great things happen to them because otherwise you'll have players say, 'Why should I go here when I can get a better NIL deal here?'"
Saban this week walked back his comments about Texas A&M, saying his words were intended to simply highlight how NIL deals are determining where players attend college.
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