In a world of voice-activated, ‘pageless’ services, your 20-year-old apps can’t keep up paid Oracle
Many companies are chugging along on back-office software systems that were implemented 15 or even 20 years ago, with business processes hardwired in through extensive customizations that no longer fit with our mobile and increasingly voice-activated digital world.
Here’s an example: Your customers and employees will increasingly see it as old-fashioned if they have to use a webpage, a PC screen, or even a smartphone touchscreen to engage with an application.. “My watch tells me to stand up, or I interact with a voice interface on one of my other devices.” “How do you collect the right kind of signals from those interactions, combine it with third-party and first-party data, and then understand the right next action?” Tarkoff said. And, the big challenge is to do it in real time and at scale.
“From a business perspective, it’s gone beyond the need for a point solution; it’s about complete business process flows and transforming the entire enterprise,” said Steve Miranda, Oracle executive vice president of applications development, who spoke on a panel with Lindner. “That’s why we built a much broader suite of cloud solutions, offering a complete way to run your business.”
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