The success of 'Immersive Van Gogh' has inspired many copycats.
People are yearning to ditch their sofas and phone screens for transcendent experiences that let them move around and mingle, untethered from a theater seat or virtual reality headset.The surprise popularity of the half-a-dozen competing immersive Van Gogh exhibitions that hit the U.S. during the COVID-19 pandemic helped open the floodgates for similar shows, which make world-class art and artifacts more accessible and engaging.
show that just opened in several cities in the U.S. and Canada. "It puts you in a Zen place, a calming place."Production companies specializing in concerts and stage shows are now rushing to open immersive entertainment divisions — in part because the original "Immersive Van Gogh" raked in big bucks.
The company behind "Immersive Van Gogh," Lighthouse Immersive, "reported selling more than 5 million tickets between February 2021 and May 2022, indicating that 1 in 90 Americans had bought a ticket,"
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