EXCLUSIVE: Jumping on growth opportunities in Southeast Asia, IMAX has entered into new agreements with Galaxy Cinema in Vietnam as well as Major Cineplex in Thailand and Cambodia – CinemaCon
In the former, IMAX and Galaxy are partnering to bring the first-ever premium IMAX with Laser systems to the market. Galaxy Cinema is Vietnam’s largest local chain and will build two new flagship locations, in Ho Chi Minh City and Hanoi, this year.
In Thailand, IMAX is expanding its longstanding partnership with Major Cineplex for up to 10 new IMAX with Laser systems. The deal includes an additional five new IMAX with Laser systems across the market as well as four upgrades to key locations by 2025. Sites include venues in Bangkok, Nonthaburi and Chiang Mai as well as one upgraded location in Cambodia.
He also notes, “Southeast Asia remains a strong region with solid growth potential for IMAX and we’re excited to continue our expansion in emerging markets like Vietnam, Southeast Asia’s fastest-growing economy for two years in a row.” Commented Mai Hoa, CEO of Galaxy, “This fantastic new partnership with IMAX will help Galaxy Cinema reach high-end customers via IMAX’s premium technology. We’re excited to offer our customers the most extraordinary experience and, together with IMAX, to make Galaxy Cinema a must-see destination for moviegoers.”
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