Meet Etain, the first woman-owned and -operated dispensary in New York
Etain COO Hillary Peckham. Photo-Illustration: by The Cut; Photo: Courtesy of Etain Health When one thinks about leaders in the cannabis industry, a very specific kind of guy comes to mind: white, on the young side of middle-aged, possibly wearing prayer beads. Several versions of this man appear in a 2019 New York Times story about the biggest CBD company in the business; they top MJBizDaily’s list of the highest-paid weed entrepreneurs in the country.
We were really fortunate to find the organization Women Grow. Right as we were starting to research the industry, they had their very first meeting, and it happened to be in New York. The organization is very inclusive, and the goal is to try and help women meet each other and get into the industry. We also did our first collaboration with a poet named Jasmine Mans — she started the company Buy Weed From Women. We had a holiday box that we put together with them.
Another challenge for me is, when I started this, I was 23. And I look like I’m 10, so when I walk into a room, it’s very easy to assume I’m an intern or something like that. Many people questioned if I’d graduated college or was old enough to be in the cannabis industry.
The cannabis industry is pretty heavily male, but it’s also pretty heavily white, whereas Black and brown people have historically been the ones who suffer when weed is criminalized. Now that it’s being legalized, white people still tend to be the ones resourced enough to profit off it. I’m wondering how you think about that imbalance.
I’ve learned to focus on getting things done and to keep working and to show up every day even when I’m second-guessing myself or I don’t necessarily feel great about a decision. Always keep moving.
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