Ikea's Swedish meatballs are getting a plant-based beef makeover.
White Castle had an Impossible Slider. Then Burger King announced an Impossible Whoppers. Now it's Ikea's turn to see if a meatless classic is possible with plant-based Swedish meatballs.
Plant-based beef products are expanding, not just in home kitchens and hipster hangouts, but also finding a welcome at fast food giants, as customers become more environmentally aware and health conscious. “It is a really exciting industry! Looking at the quality of the products that we have been tasting I am looking forward to serving a delicious plant-based meatball made from alternative protein at IKEA,” Michael La Cour, IKEA Food Services managing director said in a statement.
“IKEA meatballs are loved by the many people and for years the meatballs have been the most popular dish in our restaurants,” La Cour said. “We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need. Our ambition is to make healthier and more sustainable eating easy, desirable and affordable, without compromising on taste and texture.”
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