Forget Boxes, Ikea’s Experimental Designers Created a Couch That Fits in an Envelope
is to “research and design innovative solutions to some of the major societal changes expected to affect people and our planet in the years to come.” One of those challenges is the negative effect that trash has on the environment, starting with one of the most important pieces of furniture in the home: the couch, which are usually made from materials and parts that are difficult to recycle and so often end up in landfills.
couch from the ground up, and so turned to AI platforms like Runway and Midjourney to help expedite the brainstorming process. Unfortunately, using ‘couch’ as a prompt returned familiar shapes the designers were to trying to avoid, but they eventually found that alternate prompts, such as “platform,” “easy to move,” “lightweight,” and “sustainable,” forced the AI to come up with a new approach to how a couch could be designed, according to a press release.
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