IKEA explains why Daim bars have been axed from its stores

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IKEA explains why Daim bars have been axed from its stores
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The company confirmed it would be phasing out products from Cadbury owner Mondelez

The Swedish furniture giant said it would stop selling things made by Mondelez, the company that makes Cadbury chocolate which includes Daim. The reason why they pulled it from their shelves is because they want to focus on selling more IKEA branded sweets.

Instead of Daim bars, IKEA is now selling Dumle. These are soft toffees covered in chocolate and they cost £3.50 for a bag, the Manchester Evening News reports. From the outside the packaging looks similar to Daim bars, but when you open them, they're different.READ MORE: WIN four Merlin Gold Annual Passes and treat your family to the UK's biggest and best attractions!

They don't have the crunchy almond caramel that Daim bars have, instead they're chewy toffees coated in chocolate. However if you like the Daim cake at IKEA, don't worry, you can still eat it in the cafe or buy it in the store to take home. IKEA said that they stopped restocking Daim and Marabou in September 2023 and when they run out, there won't be any more. A person from IKEA said: "IKEA has for some years been focusing on IKEA-branded confectionery products and further developed its own chocolate and candy products. Daim cake is not part of the Mondelez range and will stay on sale."

While IKEA was a popular place to buy Daim sweets, they are still available at other retailers such as Asda, Amazon, Iceland, Poundland and B&M.

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