The secondary watch market has hit a sweet spot, making it the perfect moment to invest in iconic brands like ROLEX. ⌚
—peaked in January 2022. And over the past 18 months, the industry has faced a reckoning: What goes up must come down.on the secondary watch market by Morgan Stanley and WatchCharts, which predicted a continuing decline in prices as supplies of pre-owned watches remain high.painted a slightly rosier picture.“We’ve seen stable pricing over the last six months,” says Tim Stracke, co-CEO of Chrono24.
“When I look at Rolex, we’re still above or around early ’21 levels,” Stracke says. “When I take the average watch traded on Chrono24 and take the average price today vs. two years ago, then we’re still at around mid-year 2021.”, an online dealer that specializes in Rolex, says the market is reestablishing its equilibrium after a wild roller coaster ride, and that, ultimately, the price corrections are a good thing.
The Royal Oak has had a similar pricing arc, according to Altieri. Although it’s off its peak by about 20 percent to 25 percent, prices have flattened out and are now stable, he says.“It’s super successful right now,” says Stracke. “It’s probably had one of the biggest growth trajectories on Chrono24 over the last six months.”
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